UW announces group licensing agreement for the school’s student-athletes

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November 5, 2021 — The University of Wyoming and The Brandr Group (TBG) have established a group licensing agreement for the university’s student-athletes covering all the Cowboys’ 17 varsity sports. This partnership creates new opportunities for Wyoming’s student-athletes to profit off their Name, Image, and Likeness (NIL) using the school’s official trademarks and logos.

“We are proud to announce this new licensing agreement with The Brandr Group,” said Tom Burman, University of Wyoming Director of Athletics. “We believe this is a great opportunity for our student-athletes to financially benefit themselves under the new NIL guidelines established for college student-athletes. We also believe that it is important for us, as an athletics department, to make available to our student-athletes access to income opportunities through a professional organization such as TBG.

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“It is exciting for us to be the first Mountain West Conference school to sign a licensing agreement with The Brandr Group, and we look forward to seeing the opportunities that they will make available to our young men and women in the future.”

The partnership with The Brandr Group allows for the collective use of student-athletes NIL in-licensing and marketing programs, co-branded with Wyoming logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. TBG will facilitate group licensing opportunities on behalf of the student-athletes, and the program does not limit individual NIL rights.

TBG, a brand management, marketing, and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world’s largest brands, TBG also manages the group rights program for the NFL, NBA, and MLB players’ associations in the college space.

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